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Privacy Policy for SimplyXity

Effective Date: January 02, 2026

1. Introduction

Welcome to SimplyXity ("we," "our," or "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (simplyxity.com), use our SaaS applications, or submit your business ideas to us.

2. Data Controller

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the Data Controller is SimplyXity. We are registered with the UK Information Commissioner's Office (ICO).

  • Company Name: SimplyXity Ltd
  • Registered Address: Office 16349 182-184 High Street North, East Ham, London, England, E6 2JA
  • Contact Email: privacy@simplyxity.com

3. Information We Collect

We may collect and process the following types of personal information:

  • Identity & Contact Data: Name, email address, phone number, and company name when you use our contact forms or register for an account.
  • Project & Requirement Data: Business ideas, complexity descriptions, and project requirements you submit through our analysis tools.
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
  • Usage Data: Information about how you use our website, products, and services.

4. How We Use Your Information

We use your personal data to:

  • Provide, operate, and maintain our website and SaaS products.
  • Analyze your business requirements to provide accurate tech stack recommendations and complexity scores.
  • Communicate with you regarding your inquiries, support requests, or project estimates.
  • Improve our services, UI/UX, and internal algorithms.
  • Ensure the security of our infrastructure and prevent fraud.

5. Lawful Basis for Processing

Under the UK GDPR, we rely on the following lawful bases to process your data:

  • Consent: When you explicitly provide us with your details to be contacted.
  • Contractual Obligation: When processing is necessary to deliver our SaaS services to you.
  • Legitimate Interests: For running our business securely, improving our products, and analyzing site traffic.

6. Data Security and Third-Party Hosting

We take your data security seriously. Your information is strictly confidential and will never be sold to third parties. We use enterprise-grade infrastructure to protect your data, including:

  • Google Cloud: Our applications and databases are hosted securely on Google Cloud Infrastructure.
  • Cloudflare: We utilize Cloudflare for secure DNS, Zero Trust network access, and DDoS protection to ensure malicious traffic cannot access your data.

7. Analytics and Third-Party Tools

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with our website. Google Analytics uses cookies to collect non-personally identifiable information such as your anonymized IP address, browser type, device information, and the pages you visit.

We strictly adhere to GDPR guidelines and will only load Google Analytics if you have explicitly consented to non-essential cookies via our Cookie Consent Banner. The data collected is processed in an aggregated manner to help us analyze website traffic and improve our platform's user experience.

For more information on how Google collects and processes your data, please review Google's Privacy & Terms. You can manage or withdraw your consent at any time by clicking or find it in the footer of our website. For full details on the cookies we use, please see our Cookie Policy.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including the purposes of satisfying any legal, accounting, or reporting requirements.

9. Your Data Protection Rights

Under UK data protection laws, you have rights including:

  • The right to access: You can request copies of your personal information.
  • The right to rectification: You can ask us to correct inaccurate or incomplete data.
  • The right to erasure: You can ask us to delete your personal information in certain circumstances.
  • The right to restrict processing: You can ask us to limit how we use your data.
  • The right to data portability: You can request that we transfer your data to another organization or directly to you.

If you wish to exercise any of these rights, please contact us at privacy@simplyxity.com.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

  • Email: privacy@simplyxity.com
  • Company: SimplyXity Ltd
  • Address: Office 16349 182-184 High Street North, East Ham, London, England, E6 2JA